For years, we have all been looking into the future, trying to predict the way innovations in digital field and technology is going to mould marketing this year. There are several cutting-edge examples to show all the available opportunities and there are too many options.
In 2020, we will see the enormous impact of digital marketing in the past decade. Through this article, we are going to analyse six important marketing trends on the basis of examples and studies on adopting the latest techniques in marketing.
Going by the recent calculations, this year, voice searches are going to make up approximately 50% of the whole of online searches. Although voice search has thrived out there for quite a while, it only managed to pick up momentum in the last half a decade. Any digital marketing company in India is now utilizing as well as optimizing for voice search for conversion.
People are now searching for their desired products with the help of a voice. This is going to lead to an increase in the number of leads. Also, this technique can help in interacting with the customers.
There exist two types of voice search. One facilitates search by using smart speakers like Amazon Alexa or Google Home. This allows giving the user an immediate voice response to their query. The second type can be installed in desktops and smartphones, such as Siri or Google Assistant, to display search results in the written format. With more companies starting to use voice searches, online transactions are set to become increasingly seamless.
The larger companies are seeing growth with the assistance of micro-influencers because they carry numerous followers. This, in turn, led to the rise of 50000+ on social media outlets. Several marketers have been borrowing this trend. This is the way in which micro-influencers have been earning greater profits and percentages in comparison to others. Micro-influencers are working pretty hard to allow a business to prosper and push the sales.
Artificial Intelligence (AI)
The marketing field is no more the way it was about a decade ago. Even half a decade back seems like a completely different time! Nowadays, marketing is entirely about tech and smart solutions. AI has become a tech innovation that is everywhere around us.
Citing a PwC report, AI is the largest commercial chance for businesses, industries, and countries. In the coming decade i.e. by 2030, AI is going to modernize the productivity as well as the GDP potential of the economy of the globe – at a time when GDP will jump to 14%, AI is going to contribute an extra $15.7 trillion for the world economy.
Chatbots are set to continue to play a crucial role in digital marketing this year. This technology utilizes instant messaging for chatting in real-time, 24/7, with a customer or site visitor.
Surveys prove that:
- Chatbots shall drive 85% all of the customer services in 2020.
- 63% of participants preferred texting a chatbot to communicating with a company or business.
- By 2022, chatbots are going to help businesses save more than $8 billion in a year.
- 80% of companies want to use chatbots by 2020.
Several customers prefer to interact with chatbots because they are responsive instantly 24/7, offer prompt answers, correctly recall the complete buying history, while never losing patience. Such virtual assistants provide excellent customer service, meeting the expectations of customers and making repetitive tasks automatic – which implies that one can concentrate on more significant work.
The truth about modern marketing is clear: it’s increasingly conversational. Customers want it this way and thus brands are responding. When a consumer has a query, 82% require or expect an “immediate” reply. Conversational marketing enables one-to-one, immediate connection between business persons and consumers.
Contrary to traditional strategies, such a method of marketing is presently available across numerous channels, enabling the best SEO services in India to satisfy customers with their requirements.
Email marketing is never going to go out of style. Marketers will now concentrate more and more on this technique. They also plan to make extra customized content for their target audience, with a major focus on active clients.
It is possible to attract them more by sending them regular mails. This is going to allow them to convert to loyal customers. However, if an individual is not expressing any interest in the brand or your emails, then you can avoid wasting time by building content for them. Engaging them later upon critically evaluating their actions is a better idea.
We created this post to help make your marketing journey in 2020 easier. Now that you know the trends to watch out for, you can come up with proactive actions about them. Remember that this is a competition and to stay forward in this game, you need to make continuous efforts for honing your marketing techniques.