Search engine optimization (SEO) is essential regardless of what kind of business you run. In a time that Google gets close to 70% of all search engine market share, you need to take time to improve the way that you leverage it.
It’s doubly important if you happen to run a law firm that’s trying to gain traction in your field. So how can you take your legal SEO to the next level? We can explain.
Keep reading when you need to make the most out of your SEO for law needs.
- Know Your Legal Specialty and Niche
One of the best business and SEO tips you can follow is to avoid trying to do everything. You’ll have more success when you focus on what you do best.
Apply this to every part of your SEO, including focusing on local areas and looking into specific customers. Build some customer personas that will help you create SEO campaigns that get a better return on investment (ROI).
- Get Started With Your Blog
The blog that you build will dictate a lot about your SEO success or failure. Blogs make up 500 million of the websites on the internet today.
When you create a blog that’s focused on your area of expertise, you become accessible and relatable to the public. It builds brand awareness and helps you bring in meaningful traffic.
Optimize your blog from the beginning so that it gets you results from day one.
You can use this site as a way to get your keywords out to the public, get higher search rankings, and appear higher on Google’s search engine results page (SERP).
- Conduct the Best Keyword Research
The days of keyword stuffing are over. The most skilled marketers use well-researched keywords, and they use them in the right way. Figure out the correct density that you need to grow your traffic, and optimize your content effectively.
Choose primary and secondary keywords that improve your Page Authority (PA) and increase your law firm’s rankings.
- Hire an SEO Agency That Understands Law
It’s best to bring an SEO agency on board that can maximize your web presence. When you hire the right SEO firm, it’ll help you edge out the other firms in your field, and you’ll be better able to focus on your legal work, rather than marketing.
Companies are collectively spending $389 billion on digital marketing services today, so never shy away from investing in yourself and your brand. Take your time to choose the pro that you’ll feel good about working with long-term so that you allow your campaigns the time they need to pay off.
- Shoot Video and Take Photos
Multimedia content is king when you’re trying to bolster your SEO presence today. Jump in front of the camera, shoot YouTube content, and make visual media a cornerstone of your marketing efforts.
Since YouTube is a Google subsidiary, every piece of video content that you publish will help your SEO results.
Address Your SEO for Law Needs
Looking into SEO for law is a big deciding factor when it comes to your legal firm. Manage your SEO and you will constantly have an influx of fresh new clients.
Begin with these points and check out our other posts when you’re ready to learn the marketing tips that’ll carry you far.