The popularity of TikTok has grown exponentially since its early days and has now become the best-performing app, with over 1 billion monthly active users. One thing that has defined TikTok’s content and remained unchanged is creativity and authenticity, two very important terms in the GenZ’s and the millennials’ vocabulary. Considering all this, brands are leveraging influencer marketing to increase their exposure and gain the trust of their younger audience.

But what are the most effective tips when it comes to TikTok advertising? Working with an experienced influencer marketing agency can help you with everything you need to know. Below we put up a guide on how to get the most out of TikTok advertising and gain the visibility your brand deserves.

1. Set clear goals & define your target audience

The very first step before considering TikTok advertising is to determine your goals and your target audience. Without these two key elements, no campaign will be successful. Are you looking to increase brand awareness, get more exposure or generate revenue? Depending on your set goal, you can measure your campaign’s performance, with the help of the appropriate metrics. Part of any campaign’s strategy is defining and getting to know your target audience. Things to be taken into consideration are their interests, demographics, or where they are based. This will help your brand reach the right people and potential customers and TikTok ad manager makes your job easier as it allows you to target specific demographics.

2. Define your brand’s voice

What is your brand’s tone of voice? Simply put, is how you communicate your brand values to your audience. This is also key to being recognisable when it comes to your competitors.

When it comes to content on TikTok, this is defined by the words “fun” and “engaging”, so you should find a way to incorporate this into your brand’s voice. After you determine who your target audience is, you need to decide on how you want your brand to be perceived by them, as this is key to creating a strong bond and developing trust between your brand and potential customers.

3. Work with micro-influencers

Micro-influencers have a smaller audience ( from 10,000 to 100,000 followers) and it has been proven multiple times that they can provide very successful campaigns. A specific niche and a smaller audience mean more engagement and this will bring more visibility and exposure to your brand. Other benefits that come with working with micro-influencers are the authenticity and trust within their niche and the cost-effectiveness. These creators are also well aware of their followers’ likes and what they respond to. So before thinking of approaching big names on TikTok, you should consider less-known influencers with high engagement rates.

4. Create long-term relationships with influencers

Before committing to any partnership, be sure to research the influencers and everything related to their profiles, such as engagement rates, or their previous brand partnerships. There are many fake influencers out there who don’t have an organic following and buy likes or comments, which will result in unsuccessful sponsored content or campaigns.

If you found the right creator who fits in perfectly with your brand’s voice, you should think of investing in a long-term relationship rather than a one-off campaign, especially if the results were successful. This will not only build trust with your followers but will also give your brand more visibility and exposure.

5. Partner up with an Influencer marketing agency

Whether you are new to TikTok or your brand is already well-known on the platform, teaming up with an influencer marketing agency might be your best choice to succeed. Trends and algorithms are continuously changing and TikTok marketing agencies are always up-to-date with the latest ones.

They also come with a baggage of knowledge and experience which will give you peace of mind when it comes to your campaigns. Other advantages when working with an influencer marketing agency are time efficiency, expert advice and support, handling the administrative and clerical work so you can focus on other aspects of your business, or matching your target audience with the right influencer.


TikTok influencer marketing is constantly expanding and with a few tips under your sleeve, you can make your brand reach the top and right into GenZ’s hearts and TikTok accounts.

Setting clear goals, defining your target audience and working with micro-influencers are just some of the effective tips to take into consideration. If you are serious about taking your business to the next level, working with an agency that specializes in TikTok marketing strategy should be at the top of your list.


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