The internet, as we know it, is overwhelmed with information. There are so many pieces of information relating to every conceivable industry. So, with that in mind, how do you make your brand stand out above the wealth of finance competition both at home and abroad?
It essentially all comes down to two things: taking the time to learn the skills and then putting them into action. Of course, it’s always a great idea to consider a reputable content marketing agency for the digital nitty gritty, but there are some tips you can roll with to make the plan more efficient.
If you’re looking to optimise your content marketing financial services, here are a few tips to get you started.
Know your objectives
Your website’s projection should be broken down into achievable goals. This starts with collecting data about your target audience and working towards campaigns that will resonate with them.
By having clearly defined goals you can then break those goals down into individual tasks that are then combined to reach said goal.
Make yourself an authority (not a sales pitch)
Consumers become easily frustrated when they see a product being shamelessly sold to them. It seems like an insult to their intelligence and they are quick to look elsewhere if they think they are experiencing a hard sales pitch.
Instead, you want to make yourself an authority on your industry through valuable content. What would your reader want to see or learn? The customer journey often starts with a desire to learn and not to buy – it’s up to you to teach your customer and have them wanting more of your content.
Produce awesome content
It doesn’t matter if you’re in finances or fashion – content is still the crown in the digital marketing world. Fresh, engaging content not only helps you win new clientele but engage with current customers, thus creating a system of retention that will continue to provide rewards.
Producing comprehensive content can seem daunting at first, but it’s important to conquer that fear to reach a new plateau of conversions.
- Use images & videos
- Focus on solving the customer’s query with developed answers
- Use infographics
- Never ever copy another brand’s content – it’s bad in just so many ways!
New content creates trust that your brand is serious, present and, most importantly, stocked up with the products or services you provide.
Get out there, be social!
Social media isn’t just about being social anymore – it’s about selling your product. We all know that our social media feeds are a combo of social and sales stuff, and your brand should be in there, too.
There are multiple methods for winning clients through social media, both falling under either paid or organic social media channels. Keep creating winning content and sharing it through the right channels – the conversions will come in due course.
Content marketing is across multiple channels
Business owners often fall back on social media to market their brand. Whilst this can work for particular brands, it may not work for financial services, which can rely on a host of digital marketing channels to get their name out there.
This is why it’s important to use the various channels at your disposal to get your name out there. Whilst social media channels like Facebook are great for financial services looking to remarket to people who have searched for such services, you also want your brand to be at the top of Google’s search engine when people look up financial services in your city.
This is why it’s important to have your brand running a content market strategy across various channels.