With millions of users, TikTok has become a popular social media platform across the globe. The platform is well-known due to its original videos. Many brands and businesses are leveraging the TikTok platform due to its Generation Z and young Millennial audience.

The platform is growing its immense reach globally, but only a few brands are aware of its benefits. A few brands utilize the TikTok platform to increase their engagement rate and enhance their visibility across the globe. Trollishly offers high-quality services that help you to build your fame online. To stay ahead of the competition on social media, you can leverage TikTok to uplift your brand awareness.

If you aren’t employing TikTok in your marketing strategy, you miss out on an opportunity to reach your younger generation’s target audience. Here, in this article, we have shared a few statistics that show how it is essential for marketers to adopt TikTok in their marketing tactics.

Come, let’s started!

1. 689 Monthly Active Users

According to a study, the TikTok platform has over 689 monthly active users worldwide. This stat shows how the platform is growing its popularity globally. It makes the TikTok platform the seven largest social media channel in terms of users.

The increase in TikTok’s user base is mainly due to its original videos. Hence, brands can leverage the TikTok platform to grow their reach and recognition around the world.

2. Across 150 Countries

The TikTok platform is across 150 countries worldwide. The platform is immensely famous across global users. Brands can leverage the TikTok channel across user demographics worldwide.

Hence, international brands must use the TikTok platform to uplift their brand’s visibility and upgrade their awareness. Many brands also opt to buy TikTok likes to increase their reputation globally. 

3. 65.9 Million Active Users In U.S

Most of the businesses think that major TikTok users are outside the TikTok platform. But, based on a survey, the TikTok platform has over 65.9 million active users in the United States. This stat shows global and U.S based businesses can leverage the TikTok platform to improve their exposure and reputation.

4. Users Spend 48 Minuted Per Day

Based on a study, the TikTok users spend over 48 minutes per day on the TikTok platform. It is because the channel is filled with original and engaging videos.

Each video on the TikTok platform lasts for one minute. This stat shows that your brand can have the potential to show up in the users’ feed and build engagement with the audience.

5. TikTok Is The Second Most Downloaded App

According to a study, TikTok has become the second most downloaded application across the globe. The platform has over 62 million installs. This download rate shows that the TikTok platform is top-rated and engaging to users worldwide. Therefore, brands and businesses can use the TikTok channel to improve their visibility and recognition worldwide.

6. 68% Of Users Watch Other’s Video

Based on a study, 68% of TikTok users watch other user’s videos. This statistic shows that the platform has an immense engagement rate, and people are more likely to watch your content. Hence, brands and businesses can use the TikTok platform to improve their engagement rate and build their fame on TikTok.

7. 90% Users Leverage Access The App Daily

TikTok is a social media platform filled with immensely engaging and attractive video content. According to a study, 90% of users use the TikTok platform multiple times every day.

It is because the platform has more genuine and unique videos on the TikTok platform. Therefore, brands and businesses can use the TikTok platform to increase their popularity and engagement across their target market.

Final Thoughts

TikTok has immense potential for brands and businesses to improve their engagement and enhance their growth globally. Due to its massive authenticity, the platform is growing has become an engaging platform across the globe. Though the platform has an enormous reach across the Generation Z audience and young Millennials, only a few brands are using it.

It is because they aren’t aware of its immense benefits. The platform is building massive reach and reputation of various brands and businesses. Hence, as a brand, you can use the platform to improve your credibility globally. You can also try out premium services at Trollishly to uplift your exposure flawlessly. 

We hope you know why brands need to use the TikTok platform to amplify their engagement rate globally. Make use of TikTok to improve your brand awareness and grow your visibility around the world.


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