Instagram posts were viewed 2.9 billion times per month. What do these statistics have to do? It shows how powerful a platform Instagram has become in the age of social media.
Instagram has made plenty of celebrities into household names, from singers to chefs to influencers. From these influencers, you’ve likely heard the term “Instagram reach” thrown around.
What is Instagram reach? Simply put, it’s the number of followers that see your posts on their feed. The higher your reach, the higher your engagement with your posts will be.
So what to do if your Instagram reach down and you want to reach more people on your account? Let’s break down the basics, photo by photo.
Posting High-Quality Content
This means content that is interesting, engaging, and informative. It’s also important to make sure that your content is relevant to your audience. If you’re not sure what content to post, consider doing some research on your audience and their interests. You can also ask your followers for suggestions.
You will show your followers that you are still active and providing valuable content and get automatic Instagram likes/shares.
Create More Original Content
This could be in the form of new blog posts, photos, or even new, interesting stories. Whatever form it takes, make sure it’s fresh and that it will help you reach your goal of rebuilding your audience.
Take the time to brainstorm ideas that will help you stand out from the rest of the crowd. Once you have a solid plan, start creating and posting original content on a regular basis. With consistency and great content, you will soon see your reach improve.
Use Photos Engaging and Visually Appealing
To start, try to use bright, vibrant colors in your photos. Using high-quality images, blurry or dark photos are a turnoff for potential followers. This will help to draw viewers in and make your images more eye-catching.
Don’t be afraid to experiment with different filters and editing techniques to find what works best for you and your account. A well-chosen filter can make all the difference in making your photos pop. Post interesting photos that are funny, and inspiring to grab attention.
Use Captions Interesting and Well-Written
When your instagram reach is down, take the time to craft captivating captions or thought-provoking. If you’re not sure how to write captions that will capture attention, there are plenty of resources online that can help.
Use Instagram’s Insights Tool
This tool provides you with valuable insights and data about your audience and account and helps you understand what’s working or not. Plus, it can help you better understand what content is resonating with them. It could be because of a drop in engagement, a change in the algorithm, or something else.
Use Relevant Hashtags
If your instagram reach way down, you can use it to help increase your visibility. Hashtags are a great way to connect with new and potential followers who are on the same topics as you. By using this, you can ensure people have an interest in seeing your content.
Also, it can help you connect with other users who are using the same hashtags.
Find New Hashtags
If you’re not sure which hashtags to use, you can research new ones which are most popular with your target audience. Also, use a hashtag research tool. There are many great tools out there that can help you find popular hashtags.
Check out what your competitors are using and see if you can use them too. Use trending hashtags if you can’t find any, you can always create your own.
Not Banned Hashtags
They often banned hashtags for being negative or controversial content. So, if you’re using a banned hashtag, your content is less likely to be seen by others and can lead to being shadowbanned.
This is when Instagram temporarily bans your account from showing up in hashtags. There’s not much you can do except wait it out and hope that Instagram lifts the ban soon.
Always check to remove and make sure you’re not using any of them. If you’re not sure it banned which hashtags, you can search for them on Hashtag banned.
Engage With Your Audience
Respond to comments, like and comment on other people’s posts, and join in on conversations when your Instagram reach dropped. Try posting content that encourages engagement, such as polls, questions, or contests.
The more you interact with your followers, the more likely they are to interact with you, and the more likely they are to see your content.
Collaborate With Other Accounts
To find accounts to collaborate with, look for those who have the same content, audience, or niche. See if they’re open to doing a shout-out or post swap. Once you’ve found some potential partners, reach out and see if they’re interested in working together.
This can mean anything from guest posting on each other’s accounts to holding giveaways or contests together. By working together, you can reach a whole new audience and get your account in front of more people.
Don’t forget to promote your collaboration partners to your own followers to help them get more exposure, too! Plus, it’s a great way to build relationships with other businesses in your industry.
Partnering With Influencers
Influencer marketing is a great way to reach a larger audience and increase your Instagram following. Yet, before that, it’s important to do your research and make sure they’re a good fit for your brand. Then, take a look at their follower count and engagement rate to get an idea of how popular they are.
Once you’ve found a few potential partners, reach out and see if they’re interested in working together. Then work out a deal where they promote your content to their followers. You can get your photos and videos in front of more people, increasing the chances that they’ll like and share your content.
Try a Different Posting Schedule
This could involve posting more or less frequently, or at different times of the day. There’s no one-size-fits-all answer to posting frequency, so it’s important to experiment to see what works best for you and your audience.
If you’re not sure where to start, try posting a bit less often than you currently are and see if that makes a difference. If not, try increasing your frequency and see if that has any impact. Also, see if there’s a pattern.
Are you posting when your audience is most active? If not, that’s likely the issue. Switch up your posting times and see if that makes a difference. With a little trial and error, you should be able to find the perfect posting schedule that will help boost your reach and engagement.
Try Running Ads
You can create ads from the Instagram app, and target them to specific audiences based on interests, demographics, and even specific locations. Keep your ad copy and visuals on-brand, and make sure your call-to-action is clear. If you’re not sure where to start, consider working with a professional social media marketing agency to create and manage your ads.
Running ads may be costly, but it could be worth it if it means getting your account in front of more people.
Promote Through Other Social Media Platforms
You can share your photos and videos on Twitter, Facebook, Snapchat, and any other platforms you’re active on. It will give your followers a glimpse of what they can expect on your Instagram account. Make it easy for them to find you by including links to your Instagram profile in your bio on other platforms.
If you have a blog or website, be sure to share your content there as well.
Take a Break From the Platform
This doesn’t mean you have to delete your account, but taking some time away can be beneficial. It can help you reset your content strategy and give you a fresh start. This will allow you to assess what may be causing the decrease in engagement and take steps to fix it.
Also, it will give you time to focus on other areas of your business. If you’re not sure how long to take a break, start with a couple of days and see how you feel.
Take Action Now if Your Instagram Reach Down
When your Instagram reach down, the best thing you can do is to make sure you’re posting quality content and remember engagement is the key. Check to see if you’re using relevant hashtags and try posting when your audience is most active. Also, use promotion ads options to promote it to other social media platforms to a wider audience.
Once you’ve identified the problem, take measures to correct it and continue to monitor your reach.
Check out more articles on social media marketing on our website for more helpful tips!