What is a 3D configurator? An easy way to get an idea about what a 3D configurator is and how it works is to go shopping online. Do you notice an option to customize the products on the website? If you are able to use a brand’s website to customize the products they offer, it’s more than likely that you are using a 3D configurator. This allows you – or any customer – to have the power to transform your buying experience by customizing a product to best fit your needs. With a configurator, customers can decide on a purchase based on finding a product that has the features which matter to them. This could be a print, color, addition, or more. It’s impressive to think there are ways to reach your customers in a manner that will truly matter to them. Here are 3 reasons why you should utilize a 3D configurator if you haven’t done so yet in 2024.

1.Customers Want an In-Person Shopping Experience

These days, customers are expecting more. Instead of in-person shopping, they transfer that experience to their laptops, smartphones, or tablets. Because many online shoppers are looking for a similar in-person shopping experience, it’s important to use 3D configurators to offer them something realistic and immersive. With a 3D configurator, you can provide a customer with a similar in-person shopping experience without them needing to leave their house. Customers can view a product with multiple views, different angles, reconfigurations, and more.

2.Customers Will Stay on Your Website for a Longer Period of Time

In case you weren’t aware, it’s incredibly important to have a customer stay on your website for as long as possible. This encourages them to build trust in your brand, which then allows them to enjoy their online shopping experience. When they enjoy their online shopping experience, they’re more likely to make a purchase and recommend your website to others.

As a matter of fact, 82% of visitors view a product in 3D, and 34% of those customers engage with that 3D version of the product for longer than 30 seconds, leaving more people on your website, according to ThreeKit.com.

3.You Will Build Brand Credibility

This leads us to another point: you will build trust and credibility with your customers by using a 3D configurator. It proves to your customers that you care about their shopping experience online, which gives them faith in your brand. This is an excellent way to build credibility online. Your customers will want a great online shopping experience with a trustworthy brand, and a 3D configurator is a great way to go.

As you can see, a 3D configurator can make a difference. Your customers will appreciate your concern for their customization options, giving them a sense that their preferences are considered. If you haven’t utilized the power of a 3D configurator yet, make sure that 2024 is your year to do so!

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