In the last few years, the Pride movement has seen exponential growth. No one in the world sees the rainbow flag without associating it with the LGBTQ community. However, there’s still a lot of work to do. Fortunately, the community isn’t alone.
Several companies have begun to openly support Pride. Many have even created long-lasting links with the community. So, if you’re wondering about how far this has gone, here are four ways that companies have embraced the LGBTQ community.
Promoted LGBTQ Creators
When it comes to supporting Pride, few things are better than promoting LGBTQ creators. After all, these are the people that Pride directly benefits. Luckily, several companies and important individuals are going through with this. One of the most notable instances occurred at a presidential event, during which Jill Biden wore a Dolce & Gabbana blazer to support Pride month.
In general, several companies have begun hiring more LGBTQ employees, many of which are given important roles to play. This allows these organizations to have a better understanding of the community. Also, many businesses have begun bringing in LGBTQ freelance workers to do specific jobs. This allows that project to be associated with Pride, thus bringing more focus towards it.
Supported Pride Events
One of the best ways to support Pride is by attending and even creating events. Fortunately, many companies have begun doing this. The Pride movement has received a mountain of donations from various companies, many of which wish to show genuine support. Also, some organizations have begun donating items to the cause.
You may find items like t-shirts, pens, or even snowglobes at a future Pride event! Similarly, some companies have begun advertising such events. Whether this is through posters at work or online commercials, it can be highly beneficial. Finally, showing up to an event can mean everything in the end. Some businesses send representatives, particularly well-known ones, to such events. For instance, the Flyers mascot Gritty made an appearance at Philly Pride.
Created LGBTQ-Friendly Items
Unfortunately, it can be very difficult for members of the LGBTQ community to go shopping. While this may not sound like a huge concern, it can be very limiting to these individuals, as well as a clear sign of discrimination. Fortunately, companies are beginning to acknowledge this and sell LGBTQ-friendly items.
One of the biggest examples of this is the fashion industry. Several companies have begun creating clothing that doesn’t conform to gender. This allows those that don’t identify as male or female to have an easy shopping experience.
Some fashion businesses create items specifically tailored to transgender individuals. Also, there are several fashion companies that are run and founded by members of the LGBTQ community. Dolce & Gabbana is a well-known example of this.
Donated To Pride Organizations
While this option may not be quite as flashy, donating to Pride can have an amazing impact on the LGBTQ community. Because of this, many kindhearted companies have begun giving money to the cause. Some go about this by giving a percentage of sales to Pride. This is usually done by focusing on Pride-based merchandise.
Although this option does allow businesses to promote this charity, it’s still an effective sign of goodwill. A wide array of businesses have done this, including Disney, Mattel, Old Navy, Apple, and Adidas. If you’re interested in learning more about this trend, it’s best to stay updated on fashion news.
While a huge amount of growth has occurred, the work isn’t done by a long shot. Unfortunately, some companies are undeniably using the Pride movement to create goodwill. Others haven’t begun to show even faux support. Despite this, the growth that has happened so far is a breath of fresh air. Keep your head up and discover how you can support the community.